A digital marketing course teaches strategies and techniques to promote products, services, or brands through digital channels. It covers various areas such as SEO, social media marketing, content marketing, email marketing, and paid advertising.

Common topics include: Search Engine Optimization (SEO) , Content Marketing , Social Media Marketing , Pay-Per-Click (PPC) , Advertising , Email Marketing , Affiliate Marketing , Analytics and Data Interpretation , Conversion Rate Optimization (CRO) , Mobile Marketing , Influencer Marketing

SEO (Search Engine Optimization) is the process of improving a websites visibility on search engines. Most digital marketing courses cover SEO, including keyword research, on-page optimization, link building, and technical SEO practices.

While having a website can be helpful, it’s not always necessary. You can practice on social media platforms, email marketing tools, and ad accounts. Many courses also provide practice environments or access to demo accounts for hands-on learning.

Mobile marketing focuses on reaching audiences on mobile devices through SMS, apps, and mobile-optimized websites. You’ll learn strategies for engaging mobile users, optimizing campaigns for mobile, and understanding mobile-specific metrics.